About Us

Started in 2020, Elista is a Consumer Electronics brand that aims to be the face of world class innovation in India. We believe in remaining in touch with our roots, no matter where we go and whom we serve. All our products are manufactured in India for the world, and this is just a small step in the direction of ‘Atam-nirbhar’ Bharat * In Hindi it means Self dependent India*. We take immense pride in our Product Portfolio that stands out in terms of its Global Quality and Design.

We bring to you a range of products that are birthed from the vision of leaders or who have 100+ years of experience and are veterans in the industry. In addition to having a strong manufacturing base, we sport a strong distribution track record in over 10 countries and are backed by the very prestigious TeknoDome* group. Our dual purposes of going ‘vocal for local’ and creating job opportunities in India are at the heart of all our operations. We strive for uplifting lives and making our mark in the world as a truly Indian brand.

*TeknoDome is the parent company of Elista. It has its Global Headquarters in Dubai and Indian Headquarters in New Delhi. TeknoDome is a leading name in the international market that exports to Middle East, Africa and CIS countries. It has a reputation as a global distributor of leading brands with a rich heritage of 12+ years in the field of Consumer Goods, IT and Gaming precedes its name with a strong footing in CIS, UAE, Mena, Africa and Asia.

Vision & Mission

Vision statement -

To accelerate India on World’s Innovation map and Inspire lives by making in India for the world.

Mission Statement -

By creating ground-breaking product designs and innovation, building diverse global teams & building incredible convenience around our products and services.

By making life better everyday for our customers, employees, channel partners & stake-holders and grow together as a community.


CMD's message

Fellow compatriots,

“ To rejoice in the prosperity of another is to partake of it. “

  • William Austin

At Elista, we live by the vision that ‘We are all partners in prosperity’. When we say this, it is not just limited to our business but encompasses everyone associated with us. We take immense pride in calling Elista a big happy family and the spirit of integrity, dependability and team-work reflects in all our practices through and through. The name ‘Elista’ stands for ‘Oath of God’ and ever since the very conception, it has been a binding thread in all our actions. We, at Elista stand true to this oath and believe that when we grow together, we give to this world a vibrant community that spreads happiness and positivity. Virtues of being conscious towards the best quality standards and curating products that are unparalleled are some of the shared values at TeknoDome (www.teknodome.com), the parent company of brand Elista. Our constant effort is to stand out in our league and we look forward to achieving this goal with our rich heritage and experience of two decades in distribution of consumer durables in various parts of the world and your continuous patronage. As we Make in India for the world, our main motive is to create more job opportunities and provide our consumers with the choicest quality products. Our wide range of products are made to cater to your needs and make you experience entertainment like never before.

We believe in nurturing relations with our employees, clients, business partners and everyone associated with Elista in addition to building new ones. Elista, not just another name in the market, it is the symbol of reliability. Our belief is rooted in the rich Indian value system and dictates that quality products are the prerequisite for a wholesome lifestyle, which in turn is the pillar for the efficient working of society.

Warm Regards,
Saket Gaurav

Saket Gaurav


Saket is an NRI based out of UAE with over 23 years of experience in distribution of various leading brands in the dynamic markets of CIS, MENA, Asia & Far East. The man known behind the success of these brands in more than 20 countries, he is a man on fire who feels passionately about creating an Indian brand challenging the global brands in design, innovation & quality. Fuelled by this vision, after the huge success of TeknoDome in Dubai, he made a foray into creating yet another brand – Elista.

With decades of rich experience up his sleeve and strategic direction as his strong suit, the brand is committed to bring world class quality for the world with base in India.

His team lauds him for his great qualities such as compassion, adaptability and decency. His mantra is to be driven by excellence - with his tenacity, vision and determination as the backbone, and strive to turn adverse circumstances into favourable ones and turn them into rocking success.

Ashok Dorairajan

Business Advisor

Ashok, as Business Advisor for Elista & its parent company, TeknoDome, is responsible for the strategic direction and planning for the company. He has over 20+ years of rich industry experience engaging with large multinationals – IBM, KPMG, Kaiser Permanente – where he held consulting, advisory and leadership roles.

A certified Black Belt champion in Six Sigma, Ashok has done his MBA from the University of California, Los Angeles, USA. Highly experienced in Supply Chain Management, Financial Planning & Analysis, Project Management & Business Process Excellence, he joined the TeknoDome Group in the year 2016 and has been the force behind transformational success of the organization. Known for his leadership, management / organizational skills and perseverance, he is playing an instrumental role in establishing Elista as a global brand.