About Us

Started in 2020, Elista is a Consumer Electronics brand that aims to be the face of world class innovation in India. We believe in remaining in touch with our roots, no matter where we go and whom we serve. All our products are manufactured in India for the world, and this is just a small step in the direction of ‘Atam-nirbhar’ Bharat * In Hindi it means Self dependent India*. We take immense pride in our Product Portfolio that stands out in terms of its Global Quality and Design.

We bring to you a range of products that are birthed from the vision of leaders or who have 150+ years of experience and are veterans in the industry. In addition to having a strong manufacturing base, we sport a strong distribution track record in over 25 countries and are backed by the very prestigious TeknoDome* group. Our dual purposes of going ‘vocal for local’ and creating job opportunities in India are at the heart of all our operations. We strive for uplifting lives and making our mark in the world as a truly Indian brand.

*TeknoDome is the parent company of Elista. It has its Global Headquarters in Dubai and Indian Headquarters in Noida - UP. TeknoDome is a leading name in the international market that exports to Middle East, Africa and CIS countries. It has a reputation as a global distributor of leading brands with a rich heritage of 12+ years in the field of Consumer Goods, IT and Gaming precedes its name with a strong footing in CIS, UAE, Mena, Africa and Asia.

Vision & Mission

Vision statement -

To accelerate India on World’s Innovation map and Inspire lives by making in India for the world.



Mission Statement -

By creating ground-breaking product designs and innovation, building diverse global teams & building incredible convenience around our products and services.

By making life better everyday for our customers, employees, channel partners & stake-holders and grow together as a community.

Leadership

CMD's message

Fellow compatriots,

“ To rejoice in the prosperity of another is to partake of it. “

  • William Austin

At Elista, we live by the vision that ‘We are all partners in prosperity’. When we say this, it is not just limited to our business but encompasses everyone associated with us. We take immense pride in calling Elista a big happy family and the spirit of integrity, dependability and team-work reflects in all our practices through and through. The name ‘Elista’ stands for ‘Oath of God’ and ever since the very conception, it has been a binding thread in all our actions. We, at Elista stand true to this oath and believe that when we grow together, we give to this world a vibrant community that spreads happiness and positivity. Virtues of being conscious towards the best quality standards and curating products that are unparalleled are some of the shared values at TeknoDome (www.teknodome.com), the parent company of brand Elista. Our constant effort is to stand out in our league and we look forward to achieving this goal with our rich heritage and experience of two decades in distribution of consumer durables in various parts of the world and your continuous patronage. As we Make in India for the world, our main motive is to create more job opportunities and provide our consumers with the choicest quality products. Our wide range of products are made to cater to your needs and make you experience entertainment like never before.

We believe in nurturing relations with our employees, clients, business partners and everyone associated with Elista in addition to building new ones. Elista, not just another name in the market, it is the symbol of reliability. Our belief is rooted in the rich Indian value system and dictates that quality products are the prerequisite for a wholesome lifestyle, which in turn is the pillar for the efficient working of society.

Warm Regards,
Saket Gaurav


Saket Gaurav

CMD

Saket is an NRI based out of UAE with over 23 years of experience in distribution of various leading brands in the dynamic markets of CIS, MENA, Asia & Far East. The man known behind the success of many brands in more than 25 countries, he is a man on fire who feels passionately about creating an Indian brand challenging the global brands in design, innovation & quality. Fuelled by this vision, after the huge success of TeknoDome in Dubai, he made a foray into creating yet another brand – Elista.

With decades of rich experience up his sleeve and strategic direction as his strong suit, the brand is committed to bring world class quality for the world with base in India.

His team lauds him for his great qualities such as compassion, adaptability and decency. His mantra is to be driven by excellence - with his tenacity, vision and determination as the backbone, and strive to turn adverse circumstances into favorable ones and turn them into rocking success.






Ashok Dorairajan

Business Advisor

Ashok, as Business Advisor for Elista & its parent company, TeknoDome, is responsible for the strategic direction and planning for the company. He has over 20+ years of rich industry experience engaging with large multinationals – IBM, KPMG, Kaiser Permanente – where he held consulting, advisory and leadership roles.

A certified Black Belt champion in Six Sigma, Ashok has done his MBA from the University of California, Los Angeles, USA. Highly experienced in Supply Chain Management, Financial Planning & Analysis, Project Management & Business Process Excellence, he joined the TeknoDome Group in the year 2016 and has been the force behind transformational success of the organization. Known for his leadership, management / organizational skills and perseverance, he is playing an instrumental role in establishing Elista as a global brand.




Pawan Kumar

CEO

Pawan Kumar is the CEO of Elista (a TeknoDome Group Company), based out of NCR, India.

He is responsible for spearheading the brand’s growth in India through smooth overall operations of the company though multiple category launches and will be defining its growth journey.

With two decades of rich experience in sales, operations and market development as his strong traits, Elista is committed to be the brand of preference for the customers looking for innovative & technologically advanced - premium yet affordable consumer durables.

An alumnus of the prestigious Jiwaji University, Pawan joined Intex Technologies India Ltd 20 years ago as TSM and grew up to become General Manager – Sales. He is renowned for turning around the market presence of Intex in the field of consumer durables & IT accessories.

Known for nurturing long term business relationships, Pawan is a go to person for his team and channel partners for guidance. An avid cricket & music fan, he enjoys turning challenges into opportunities.






Ajay Singh

Director - Sales

Having started his professional journey in the year 1996, Ajay has come a long way, alongside enriching his experience in the field of Sales & Marketing, OEM Business & Sales Operations in various regions of India. While he has worked with various industries, he has had a long stint of around 20 years with Industry handling IT Accessories & gradually the Consumer Durable business.

Known for a strong pulse on dynamic Indian market, Ajay has achieved various organisational accolades for growth of revenue & sales growth during his tenure at Industry.

At Elista, he is responsible for sales & marketing.




Suman Prasad

Director - Procurement & Admin

Suman Prasad is the Director of Elista and has been the strength behind the conceptualisation of the brand in India.

He is responsible for global procurement and administration and has deep interest into R&D & innovation leading to global standards product development.

An alumni of the esteemed IIFT, Delhi, Suman’s greatest passion lies in unlocking the potential of individuals he comes in contact with. He strongly believes that in this golden era of opportunities in India, the biggest factor of success for our country will be our ability to transform our people into high performing contributors to the economy. With a varied yet rich experience of over 15 years spread across Apparel, Electronics and Education, he is driven by a visceral “hard-wired” need to strategize, innovate, execute and ensure that everything is possible.

Suman comes from a strong operational background having created a brand in apparel industry and marketed the products in highly competitive European market. Very passionate about well-being of communities led him to be on board of some of the Not for Profit organisations. The invaluable combination of being humane as well as operations experience stands him in good stead to be part of growth trajectory of new businesses. Suman is passionate about developing businesses which are also beneficial to the society. He is a sports fanatic and claims that he would have been a part of the Indian Badminton Team had it not been for fractures in his hand.

Suman walks the talk when he says – “Chase the vision, not the money; the money will end up following you. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work and the only way to do great work is to love what you do.”